If you are not quite sure what to make of all the changes in search this year, you are not alone. AI has rewritten the rules faster than most people can follow.

Here is a summary to bring you up to speed on what happened in 2025 and what to expect in 2026.

Artificial intelligence is transforming how individuals are evaluated in business transactions, and your digital footprint now determines how you are perceived.

If you don’t control your digital identity, AI will and you might not like the results.

The Year of AI-Driven Search and the Growing Value of a Credible Online Presence

As we step into 2025, we're taking a moment to reflect on a year of growth, partnership and change.